About – BooST Communications

About us

BooST Communications is a full-service PR and Marketing agency that was founded by a professional with over fourteen years of experience in the field of marketing and communications, within diverse industries.

The team has vast and specialised expertise in the pharmaceutical, healthcare and medical sectors managing both local and global campaigns including B2B.

This invaluable experience forms the foundation around which the company thrives. Innovation, excellence and value are the driving forces of what set BooST apart from the rest.

The team comprises of experienced and dedicated writers, designers, social media managers and marketing and PR consultants. BooST Communications can assist with your marketing and PR needs.

Our Team

Tranica Ramsunder
Director

Tranica obtained 6 distinctions in matric, a Bachelor’s Degree in Management, Media and Cultural Studies from the University of KwaZulu Natal (UKZN) and a Certificate in Public Relations from Boston Business College. She has recently completed her Fundamentals of Digital Marketing course through Google Digital Skills. She is the founder of BooST Communications, established in 2019.

Tranica began her career over fourteen years ago as a marketing and promotions officer and gained experience across a number of disciplines within marketing, including but not limited to, Communications, PR, Copywriting, Events, Digital marketing, Branding and Promotions within many diverse industries.

As a result of her diverse experience, Tranica offers in-depth industry specific insights applicable across various marketing and communications environments and is able to openly share her extensive knowledge and strategic thinking. She has an excellent and large source of network specialist partners.

Tranica has vast experience in media planning, media buying, and media liaison, strong organisational skills and a high attention to detail. She has excellent media relations spanning print, online and broadcast across South Africa.

Tranica has vast experience multiple industries including business to business, and many years’ of experience in healthcare, lifestyle and pharmaceutical marketing and PR campaigns. She has worked on various high level pharmaceutical brands, healthcare awareness campaigns and medical product marketing in the highly regulated pharmaceutical space.

Natasha Courtney, Digital and Social Media Marketing Consultant

Natasha's first ever role was that of Problem Analyst and Coordinator, where she then went on to become a Marketing and Social Media Manager.

Since then she's been a Media Operations and Account Manager, before securing a position as Head of Digital for over half a decade and currently does digital marketing full time.

Natasha has extensive ad agency experience, where she learned the invaluable systems and processes necessary for high functioning business and performance driven results.

She currently has vast experience in: Paid Social Media , Google Ads, graphic design, organic social media, paid social media advertising, content creation, copywriting and Website Development, Domain & Hosting including in depth reports.

Natasha also collaborates with clients to ensure content aligns with the brand’s voice, monitor campaigns, and adjust strategies based on performance metrics. With expertise in SEO, content marketing, and analytics tools, she aims to drive traffic, increase customer engagement, and achieve business goals online.

Dr Yuri Munsamy, Medical copywriting consultant

Dr Yuri Munsamy, is a dedicated and detail-oriented medical writer, bringing over 6 years of expertise in crafting scientifically accurate and compelling content tailored for both the healthcare sector and the wider audience.

Yuri has garnered significant experience in creating advisory board presentations, meeting reports, patient education materials, white papers, scientific publications, grant writing applications and business reports.

She holds expertise in the realms of infectious diseases and oncology, ensuring that her writings are not only rigorous but also current with the latest advancements in these areas.

With a PhD in Virology, Yuri blends her rigorous scientific training with practical industry experience, enabling her to produce documents that resonate with both professionals and laypersons.

Her collaborations with pharmaceutical clients stand as a testament to her credibility and the quality of her work.

Yuri is deeply motivated by a desire to bridge the gap between medical innovation and public understanding. Her commitment to clarity, combined with her scientific background, positions her uniquely in the realm of medical communication, where she consistently strives to make a difference.

Monique Verduyn
Copywriter Consultant

Monique Verduyn is a freelance writer, proofreader, copy editor and journalist. She specialises in writing about information technology, financial services and trends, entrepreneurship, advertising, health and wellness, women’s issues and the arts.

A skilled researcher and storyteller, Monique believes strong writing translates to media results and brand awareness. She provides up-to-date and well-researched content for local and international clients, including media releases, thought leadership articles, profiles, social media and blog content, case studies, website copy and more.

Monique has vast experience in Vancouver referencing for healthcare and pharmaceutical writing and medical pieces, apart from other referencing skills and styles.

In the course of her career, she has interviewed many of South Africa’s most prominent business leaders and thinkers. Monique is also a lifestyle journalist and book reviewer. Her work is regularly published in Business Day and Sunday Times Lifestyle.

She is fluent in Italian and has a good working knowledge of Afrikaans and French. Monique is creative, has great attention to detail and applies strategic and customised approaches to all her pieces.